✍️ Introduction
You’ve got the traffic. Your product is solid. But people are bouncing.
👉 Why?
Your landing page might be killing your conversions.
A landing page isn’t a homepage. It’s a focused persuasion machine.
Yet most businesses treat it like a billboard — full of noise, distractions, and vague promises.
In this post, we’ll dive into the five most common landing page mistakes, show you how they’re hurting your business, and give you clear, actionable fixes to boost signups, leads, or sales — fast.
⚠️ Mistake #1: Too Many CTAs (Calls to Action)
“Book a call! Join our newsletter! Follow us on Instagram! Oh, and try our free trial!”
This is what your user sees when your landing page is trying to do everything at once.
❌ Why It Hurts
- Splits user attention
- Creates confusion and decision fatigue
- Lowers conversion rate for your primary goal
✅ Fix It
Choose one primary CTA — the action you most want visitors to take.
Use supporting CTAs (e.g., secondary links) sparingly and strategically.
🎯 Example:
- Primary CTA: “Start your free trial”
- Secondary (only in the footer): “Read our blog” or “Contact sales”
🛠 Action Step:
Use a heatmap tool like Hotjar to see where users are clicking. Trim the fat — if a button doesn’t serve your main goal, ditch it.
⚠️ Mistake #2: Weak or Vague Headlines
If your headline doesn’t immediately tell users what you do and why it matters — they’re gone.
“Welcome to our website” is not a headline. It’s a missed opportunity.
❌ Why It Hurts
- Users spend ~5 seconds deciding if a page is worth their time
- Vague copy = low trust = low conversion
✅ Fix It
Use the Value Proposition Formula:
“We help [target audience] achieve [benefit] without [common pain].”
🎯 Example (Brandbounce-style):
“Build a brand that sticks — without hiring an overpriced agency.”
Include social proof or quantifiable results when possible:
“Trusted by 200+ DTC brands to boost conversions by up to 32%.”
🛠 Action Step:
Write 10 variations of your headline and test the best 2 using A/B testing tools like Google Optimize or VWO.
⚠️ Mistake #3: Cluttered Layout and Design Overload
Too much text. Too many fonts. Stock images that scream “generic.” All of this overwhelms the eye.
❌ Why It Hurts
- Disorients users
- Hides your CTA
- Slows down page load times
✅ Fix It
Use visual hierarchy:
- 1 H1 headline
- 1–2 supporting subheads
- Clear whitespace
- Consistent color palette
- 1–2 high-quality custom images or illustrations
🎯 Before/After Layout:
Before | After |
Walls of text | Bullet points and short paragraphs |
5 different fonts | 2 font styles max |
Random CTA placement | CTA always visible, top & bottom |
🛠 Action Step:
Audit your landing page with the “5-second test” (ask a friend: “What does this page do?” in 5 seconds). If they’re confused — redesign.
⚠️ Mistake #4: Lack of Trust Signals
You're asking visitors to give you their email, money, or time — but what makes you trustworthy?
No testimonials? No case studies? No brand logos?
That's a red flag.
❌ Why It Hurts
- Increases friction
- Makes users hesitate
- Kills conversions, especially on cold traffic
✅ Fix It
Include:
- ⭐ Testimonials from real customers (with names/photos if possible)
- 📈 Case studies or success metrics
- 🛡️ Security badges (SSL, payment trust seals)
- 🧠 “As seen in” media mentions or certifications
🎯 Example:
“After switching to Brandbounce, our lead quality improved by 70% in 3 weeks.” — Erica J., Head of Growth at DTC Co.
🛠 Action Step:
Reach out to 3 happy customers and ask for a quick testimonial. Add those quotes directly under your CTA for max impact.
⚠️ Mistake #5: Slow Load Times and Mobile Neglect
It’s 2025. Your landing page needs to load fast and feel seamless — especially on mobile.
❌ Why It Hurts
- 53% of users abandon pages that take longer than 3 seconds to load
- 70% of traffic is mobile — poor design = high bounce rate
✅ Fix It
- Compress images (use tools like TinyPNG or WebP formats)
- Use static site generators like Next.js (good job!)
- Minimize scripts and third-party embeds
- Prioritize responsive design with mobile-first layout
🎯 Tools:
- PageSpeed Insights
- Lighthouse
🛠 Action Step:
Test your page speed. Aim for a score of 90+ on mobile and desktop.
🔄 The Conversion Checklist
Here’s a quick summary to audit your landing page right now:
✅ Do This | ❌ Not This |
One clear CTA | 4+ conflicting CTAs |
Crisp, value-focused headline | “Welcome to our site” |
Clean layout and scannable content | Walls of text and messy design |
Social proof and trust signals | Just claims with no evidence |
Fast, mobile-friendly experience | Heavy, desktop-only layout |